Fourth Generation Shoemaker: ZERO55LAB & Magazzino 55 Firenze

Zero55lab: The Artisan Excellence of Alfredo Pagliuca

"I am Alfredo Pagliuca, a **fourth-generation shoemaker** with my heart rooted in the historic workshops of Aversa and my vision set toward the future in Florence. My career is a journey of over twenty years, beginning in the family apprenticeship and continuing with professional experiences at prestigious brands like **IL BISONTE and CELINE**, where I refined my skills in prototyping and luxury leather processing.

Today, as the founder of **ZERO55LAB** and owner of **Magazzino 55 Firenze**, my mission is to unite the authentic mastery of **Made in Italy** with an innovative and design-focused approach. Mine is a true 'mental laboratory' where tradition meets the search for new forms, materials, and processes. I specialize in the selection and commercialization of high-quality leather footwear and accessories, with particular attention to unique and long-lasting style. I firmly believe that artisan excellence must be preserved and innovated. For this reason, I am actively committed to training the new generations, helping to pass on a precious knowledge."

My Expertise: A Bridge Between Past and Future

• Experience and Tradition: I inherited the passion for footwear from my family, which has been dedicated to creating high-quality shoes for generations.
• Innovation and Design: Thanks to my experience with major brands, I have acquired skills in prototyping and design, allowing me to create innovative and modern footwear.
• High-Quality Materials: Zero55lab uses only the finest Italian leathers, carefully selected to ensure comfort, durability, and beauty.
• Handmade in Italy: Every Zero55lab shoe is handmade in Italy, with artisan care and attention to detail.
• Commitment to Training: I am active in passing on artisan skills, collaborating with courses such as the IFEP.